You spend a couple of hours a day in the game, get free loot crates (that is, boxes with random useful game artefacts) on a daily basis, train your in-game workforce and expand into new territories. You download a simulation game like SimCity and start building up your alternative universe. That’s how the IAP concept (and in-game currency in particular) came into prominence. A few years after the App Store was launched, game publishers and developers realised they could make tons of money by helping new users achieve better results and successfully compete with skilled players. Pavel: Mobile game monetisation has always been a tricky thing. Microtransactions in F2P games Question: Do you think mobile microtransactions are totally acceptable?

So, is it fair to take the microtransactional approach to mobile and video game monetisation? What’s the thin line between a healthy pursuit of profit and sheer extortion? We sat down to talk with Pavel Shylenok, CTO at R-Style Lab, to discuss the microtransaction model and its probable future. According to NPD’s recent research, however, 77% of PC and console gamers are actually willing to pay for MTXs and downloadable content (DLC)! Sceptics believe MTXs can ruin the competitive spirit, make players trade money for time, and deprive the gaming market of the honest judgement between similar products. Last year microtransactions faced backlash from both game fans and reputable resources like Rolling Stone, Gamasutra, Cinema Blend and Business Insider, as top video game publishers had started to abuse the MTX concept. Although only 1.9% of players actually spend money on in-game content, they bring up to 90% of the total mobile game market revenue, which hit $46.1 billion in 2017.

How gaming studios use DataSuite to find hit gamesĪt the moment, over 90% of all mobile games use the freemium model the apps are free to play (F2P) and incorporate various in-app purchases (IAPs).

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